The MRC Team actually walks the site and the market. Owner/Developers know that our data is accurate, and our experience is real. Feasibility is far more than data and a project and market cannot be understood without touching it. Its critical to understand what the market is, the impact of the location, the site dynamics and more; the feasibility list is endless, and it starts onsite. Step two is analytics with the results of both being subjected to our team for review and questions. The result is that a true project plan emerges, and market feasibility is established.
Upon completion of a study, depending on the assignment, MRC's market feasibility service continues to monitor the market and provide updates. In addition, MRC can provide modeling tools for our clients to evaluate and project market changes based upon trending data and economics.
The goal is to provide our clients with the most complete real time planning for their project as they work to close, construct and lease a project. And finally, we work closely with our clients as they go through underwriting. Appraisals are not market feasibility, and they can be challenging for both the developer and lender, both of which need high valuations. Rarely does an appraisal understand true comps or the dynamics of a project and its market. Our reports help this process by providing a guide to the market for the appraiser (identifies true comps, etc.) and by providing factual information to assist in successfully influencing an appraisal.
Our clients are dealing with real people at MRC with real knowledge and experience in what they are doing. We not only analyze, we plan as if its our project. That means we solve challenges and profit maximization is an actual objective to us. A typical study includes a minimum of the following: